The deal is worth about £47 million per season - similar to the contract Barcelona struck with Rakuten in 2016 - and is the largest sponsorship arrangement of any kind secured by a sports team during the pandemic. In the latest indication of their enduring commercial appeal despite the club’s eight-year title drought and the financial implications of the Covid-19 crisis, United have signed a five-year agreement with TeamViewer to become their principal shirt partner from the start of next season.
Manchester United have defied the financial impact of the coronavirus pandemic to land a new £235 million shirt sponsorship deal with global technology company TeamViewer.